New Bridewell
A music-inspired brand identity for New Bridewell, a purpose-built student accommodation scheme in the heart of Bristol.
New Bridewell is a purpose-built student accommodation scheme in Bristol, developed by EQT and Watkin Jones. The brief was to create a full visual identity that could speak to a young, urban audience while feeling genuinely rooted in the city.
As Art Director, I led the creative direction from concept to final delivery. The identity was inspired by Bristol's rich music culture — vinyl records, independent record stores, and the vibrant neighbourhood energy that surrounds the building. Circular forms, bold typography, and a punchy colour palette echo the feeling of a record spinning — dynamic, warm, and unmistakably Bristol.
Client
EQT
Developer
Watjin Jones
Scope of Work
290 cluster and studio bedrooms, corridors, lift lobby, entrance, reception, management suite, games room, study room, gym, cinema room, communal toilet, communal kitchen and lounge.
Deliverables
Creative direction, branding, signage look and feel, layout optimisation, FF&E selection, finishes selection, detailed drawings, CGIs and site visits.
Role
Bibiana Farenzena: Head of Design leading Interiors, Graphic Design, Strategy and Project Management at Upcircle.
Location
Bristol, UK
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