Bibiana Farenzena, Formato’s director and head of design, has a strong background in branding, interiors, and large-scale projects, working with renowned brands.

Bibiana’s portfolio features work for major brands, including Marks & Spencer, Daily Mail, ASOS, Pai Skincare, TK Maxx, and The Body Shop, as well as agency campaigns on LinkedIn and TikTok for agencies such as Hogarth International and Brands2Life. She has collaborated with brands such as Marriott, Watkin Jones, Invesco, L&G, and Greystar on large-scale developments, where she brings branding to life in spatial environments. 

She is particularly passionate about integrating design strategy with brand storytelling — creating environments and communications that are both functional and emotionally engaging.

Bibiana's experience includes delivering impactful large-scale interior and branding projects globally, and spearheading transformative initiatives across the PBSA, BTR, and hospitality sectors. 

Bibiana is passionate about art and creativity. She collaborates to surpass client expectations and cares deeply about her projects, along with the positive impact they can have on society and the environment.