Central Park Hotel
Central Park Hotel branding, visual identity, positioning and strategy
New brand identity for Central Park Hotel that repositions the property as a stylish, contemporary destination while staying true to its welcoming character. The visual identity draws inspiration from the hotel’s prime location and the greenery of nearby Hyde Park, balancing elegance with approachability.
A refined logo, modern typography, and a sophisticated colour palette were designed to work seamlessly across signage, digital platforms, and guest materials. The result is a cohesive brand that elevates the hotel’s profile, enhances guest experience, and communicates its unique position as a central, connected, and characterful London stay.
Client
Central Park Hotel
Developer
Karrada
Scope of Work
Visual identity, brand, stationery, strategy, positioning, tone of voice, vision and mission, brand guidelines and digital marketing.
Deliverables
Branding: Creative direction, brand, strategy, visual identity, artworks, signage look and feel.
Interior Design: Layout optimisation, FF&E selection, finishes selection, detailed drawings, CGIs, site visits, inspections, mockup room and dressing.
Artworks
Formato
Location
Queensway, London, UK
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