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Asos activewear
A bold out-of-home campaign for Asos Activewear, taking over the streets of London and Manchester.
Designed all the campaign assets for Asos Activewear, bringing together photography, colour and typography to create a look that felt consistent and bold. The assets were then adapted across a whole range of out-of-home formats — London buses, bus stops, escalator panels and large-format OOH sites.
The campaign launched the Asos Activewear collection, and it ran across some of the busiest spots in London and Manchester, including Shoreditch Triangle, Piccadilly Gateway, Piccadilly Gardens, Westfield Stratford and Oxford Circus.
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