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Asos activewear
Asos activewear campaign
For the launch of the Asos Activewear range, the brand created a new campaign that went across buses, bus stops, and underground escalators in different locations in London and Manchester, such as Shoreditch Triangle, Picadilly Gateway, Picadilly Gardens, Westfield Stratford, and Oxford Circus.
Bibiana worked with the art director to produce all the pieces, considering the concept, choosing colours, types, layout and wording.
Client
Asos
Deliverables
Branding, graphic and digital design
Location
London, UK


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